SMITH is a company dedicated to the development and manufacture of lure & fly fishing tackle for over 40 years. Our motto is "WE AIM TO PLEASE MOTHER NATURE". What makes our products different from others is "originality" which cannot be matched by other manufacturers. We inspire originality in all of our products, from rods to lures, aiming at one goal - catering to the needs of all anglers in the world with original and innovative equipment carefully manufactured with sophisticated technology.